For purposes of this Agreement, “Proprietary Information” shall be construed to include, without limitation, (i) information related to *** business, operations, prospects and financial affairs (beyond that which is publicly reported by ***), (ii) marketing and promotional plans and strategies, (iii) information relating to products and/or services conceived, developed or in the process of development, and (iv) other proprietary and competitively sensitive information (collectively, “Proprietary Information”).